Japanese fitness chains head to SEA -

Japanese fitness chains head to SEA

Japanese fitness improves Asian Fitness

Renaissance Fitness Club in Vietnam
Source: Nikkei

What makes Japanese fitness chains exceptional?

Japanese fitness chains are finally going overseas! Quality fitness centres such as gyms and studios are not particularly new to most people in Southeast Asia. In fact, fitness chains from the US and Europe are by now operating in different countries within the region. But there’s something new about the arrival of Japanese fitness centres that can certainly improve Asians’ fitness lifestyle.

This year, Gunze Sports sets to establish a company in Phnom Penh, Cambodia, while its subsidiary is said to begin operating fitness clubs in hotels by spring. Gunze Sports is an operator of 18 fitness clubs in Japan that offers swimming and muscle training exercises. The company’s investment for its plans in Cambodia this month is said to be at ¥240m. And there’s more to it! Come 2017, the company will finally run a fitness club with a swimming pool in Cambodia. But the much better news however, is its plan to charge 20% less than the existing gyms in Cambodia, which charges around $60 to $70 per month.

Meanwhile, Renaissance, another large Asian fitness club operator, is now laying out plans about its next fitness club in Vietnam to open by year end. It is now in the process of selecting a location for its 300 sq metre facility, a fitness club with swimming pool and bath.

Both Gunze Sports and Renaissance plan to expand and directly operate more fitness centres around the Southeast Asian region by the year 2020.

The target market

Due to its ageing market in its home country, Japanese fitness chains are making a move to Southeast Asian countries. These Asian fitness centres plan to cater to the middle class who wants to thin down and keep a fit lifestyle. While it maintains it wellness centres back home, Japanese fitness chains plan to target young people in Southeast Asia.

Are you anywhere from Southeast Asia? Do you also wish to have a Japanese fitness chain in your home country too? Tell us about it!.

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